About us


Inspired by good times, the aesthetics & attention to quality of the 50s-60s and respect for long lasting design ethics, we at Indigofera Prima Jeans are driven to bring you enduring pieces that look good, become even better with wear and simply just work for everyday living.

Indigo color is the beginning of the whole denim industry. The color and the fading of indigo is like no other. INDIGOFERA, which is the Latin name of the plant group that you can extract the color, will always be a beacon of clarity for us. PRIMA is the mission and the overall control function of the brand—the best fabric, cutting, sewing and attention to the details to make the pieces last.

Established in 2007, Indigofera is operating from it’s hometown Stockholm, Sweden and is run by founder Mats Andersson.



Indigofera products are made to be worn—no matter if you’re a carpenter, an office worker, biker on the run, a cowboy on the prairie, just a regular guy or all of those and more. Indigofera garments age gracefully with you and get even better with the wear. Our fits are heritage inspired and tailored to fit the modern way. Functional clothing for all times.

“There was nowhere to go but everywhere, so just keep on rolling under the stars”
-Jack Kerouac


We take pride in knowing the garment and aim to make long term decisions based on quality. We have a strong appreciation for the heritage and are influenced, inspired and act by the quality-driven craftsmanship principles.

We want to take the best from the past and the present and, if necessary, combine the ingredients to make pieces that last longer and just work.


Working closely with European, American and Japanese fabric mills, we focus first on fabrics before even beginning to map out the cutting and sewing of a garment. Most of our fabrics are woven specifically for us in limited quantities.

Indigofera garments are made in Portugal and in other specifically chosen locations in Europe.

Wearing Indigofera is part of the process, as our garments wear and age individually with you. Every wear pattern tells a story and is as unique as it’s wearer.